“Strategies must show direct, tangible effects. Those that are too complex, or too abstract, are incapable of daily action.”
The business world is overrun with people committed to making simple ideas complex. Whether that is driven by ego, or ignorance, the result is the same: Ideas that lack life, or power, to effect change. This is especially true with strategy.
What comes from that is lost speed, lost trust, and ultimately, lost success. The ability to distill complex strategic ideas into direct, understandable, and executable concepts is critical when long explanations and discussions are unusable.
In working with clients, Jeff does just that: No jargon, no unnecessary complexity, recognizing that the vast majority of what is needed for success can be found, even today, in the basics. The result is better decisionmaking, more effective positioning, and greater trust.